The Radicle first opened as a neighborhood bar in Chicago’s Logan Square. As chef Joe Frillman developed its coastal Italian menu, Alexis Beitler Communications reintroduced The Radicle to Chicago as a restaurant worth planning dinner around.

Building on the reputation of its MICHELIN Green Star–recognized sister restaurant, Daisies, we gave editors a story distinct to The Radicle. Through dining invitations and menu-driven pitches, we highlighted how Chef Joe Frillman pairs Adriatic influences with ingredients from Midwest farms. We also positioned him as an expert source on seasonal cooking, ingredient sourcing, and dining trends.

The campaign earned a Chicago Tribune restaurant review and brought The Radicle to a wider audience through coverage in Bon Appétit, Financial Times, and Food & Wine. Chef Joe Frillman demonstrated summer cooking on WGN’s Spotlight Chicago and appeared on NBC 5’s Chicago Today and Crain’s The Dining Table podcast. The coverage put The Radicle on the map as a Chicago dining destination and positioned Frillman as a go-to source for local and national media on seasonal cooking, ingredients, and dining trends.